PROJECT Dashing Magazine Cover ROLE Concept. Creative Direction. Layout. Design. CLIENT Concept (Dashing Magazine) OVERVIEW Dashing Magazine is a magazine concept developed for the urban professional, 50+. African-American male. There were many magazines targeting professional women in this and other age groups for similar demographics, but there was an opportunity here for media targeted to this particular demographic OBJECTIVE To create the first issue cover of a magazine that specifically targets urban, professional, trendsetting African-American males. Key marketing message: You can have it all and look great doing it.
PROJECT 20 Day Stranger ROLE Concept. Creative Direction. Layout. Design. CLIENT Playful Systems at the MIT Media Lab OVERVIEW 20 Day Stranger is a mobile app that creates an intimate and anonymous connection between you and another person. This is a project from Playful Systems at the MIT Media Lab in collaboration with the Dalai Lama Center for Transformative Ethics and Values at MIT. [ 199 more words ]
PROJECT Restoration Weekend Rebrand ROLE Concept. Creative Direction. Layout. Design. CLIENT Restoration Weekend Experience OVERVIEW Restoration Weekend, founded in 2007 by Michelle Hargrove, is a one-of-a-kind 4-day, 3 night, luxury weekend of serenity, reconnection, and personal revival for women who need to “restore” themselves from the many hats they wear as busy wives, mothers, caregivers and career women. OBJECTIVE To create a brand image targeted to the busy, over-extended woman who often gives more than she takes. [ 32 more words ]
PROJECT Flatout of Heels Retail Campaign - Print Ad and Coupon Mailer ROLE Concept. Creative Direction. Layout. Design. CLIENT Flatout of Heels OVERVIEW Flat Out of Heels, created in 2001 by Founder & CEO, Dawn Dickson, is the must-have, rollable flat that is durable enough for everyday use and chic enough to fit any fashion style. OBJECTIVE To create an ad campaign, targeted to professional women, with very fulfilling professional or entrepreneurial lives. [ 36 more words ]