Peter Giordano is on Facebook.
To connect with Peter, sign up for Facebook today.
  • Advisory Board MemberApril 2017 to presentSan Francisco, California
    Rhumbix uses timekeeping and production data collected from the field construction workers to generate real-time productivity and performance insights.

    Advising on Sales Acceleration and Product Marketing.
  • FounderNovember 2015 to presentSan Francisco, California is all about my work in new products, startups and making thoughtful art and IoT prototypes.

    I love working with seed and early tech stage starts up -- focusing on people, product and operations.

    When not working on product or with startups, I'm in my shop building useful IoT devices. I love enhancing everyday objects with a little more light, color and smarts ;-)
  • FounderNovember 2015 to present
    I help Seed- and Series-A startups through the tough stuff in Go to Market, Sales Acceleration and Fundraising.
  • Board Member, Company OfficerJanuary 1, 2014 to present
    I co-founded this company with my friends Curtis Simmons and Trey Ratcliff. I remain an investor and company officer, serving on the board.
  • Strategic AdvisorNovember 1, 2015 to April 1, 2016San Francisco, California
    I work with the founding team on product, marketing and channel enablement.
  • CEO, Co-FounderJanuary 1, 2014 to October 31, 2015

    The Arcanum is the world’s most personal, effective, and enjoyable way for you to Level Up your skills. World-class Masters (expert coaches) personally select each Apprentice (Learners) to form communities where everyone works together to close the gap between aspiration and ability.
  • Strategic AdvisorJuly 2013 to February 2014

    Advising on business model, financial model, product, and go-to-market (GTM) for new start-up with a unique and innovate method for delivering online education for photography and other visual arts.
  • OwnerJuly 2013 to December 31, 2013
    I spent time with my family, revitalized my fitness routine, volunteered at my kids' school, and founded a STEAM (Science Technology Engineering Arts and Math) Program for our School District. I also "unwound" a bit with a few trips in the US, New Zealand, and Mexico - mostly to practice my photography and do some fun activities like helicopter tours, big game sport fishing, and driving race cars. Whatever time was left over was spent making photographs (
  • Sr. Director, Product Marketing, End User ComputingOctober 2003 to July 2013Palo Alto, California
    Previously I looked after Product Marketing and Field Enablement within the End-User Computing business unit at VMware. Prior to that I was responsible for the WW Advanced Services organization, focusing on specialized service delivery and IP creation around emerging VMware products. I also looked after M&A Integration within our WW Technical Services Organization and helped lead the integration of SpringSource, Zimbra, EMC/Ionix, Gemstone, and others.
  • Manager, Partner RelationsJanuary 2003 to October 2003San Mateo, California
    • Trained partners’ sales and deployment resources, managed delivery of Intalio products to partners, planned and scoped partner internal deployments, established partner competency centers, ascertained partner-specific product requirements, and coordinated partner deployment resources with Intalio Client Services.
    • Designed and developed a comprehensive training strategy and centralized training program for Intalio customers and partners.
    • Supported sales efforts to acquire new contracts with Swiss Reinsurance and the National Imagery and Mapping Agency.
  • Co-Founder & VP OperationsMarch 2000 to July 2002San Mateo, California
    I co-founded SiteBurst: an enterprise software vendor in the channel marketing space. SiteBurst targeted companies which marketed across fragmented distribution channels (i.e, dealers, VARs, retailers)

    I managed financial reporting, financial model, company budgets, human resources, facilities, and IT.

    • Responsible for all finance, human resources, facilities, and corporate IT functions in the company.
    • Prepared operating plans and budgets with extremely limited resources in a post-“Internet bubble” software start-up.
    • Responsible for operational and financial models used for burn-rate management, cash management, budget process, and vendors.
    • Established post-sale customer services functions and support structure for customers such as Bombardier and San Francisco Opera.
    • Responsible for all hiring processes, recruiting, and team building activities.
  • Manager, Professional ServicesMarch 1997 to June 1999San Mateo, California
    Received "President's Award" for outstanding achievement (given by NETG CEO: John Danner)

    I was responsible for the technical implementation and deployment of NetGravity AdServer and other software products into production environments at customer sites.

    I personally managed the implementations and upgrades for more than 40 customers including CNN Interactive, The Weather Channel, HotWired, CDNow, Anderson & Lembke, Disney Online, and Warner Bros.
  • Sr. ConsultantMarch 1993 to March 1997Chicago, Illinois
    Sr. Consultant within the Technology Integration Services (TIS) division, working on Technical Architecture for large scale 3-tier OLTP projects for large telecom and media companies. Developed 3-tier client-server applications in COBOL, C, and Powerbuilder.

    Awarded "Knowledge Contributor of the Year" within the Technology Integration Services practice led by Scott Sargent.
  • Chief executive officer