In every interview I get asked the same question, "how do feel about the current state of Hip Hop?"
Often, I feel like I'm being baited to speak negatively about artist I don't like. You see, the problem with the music industry in general is deeper than a particular artist or group of artists. We all play a role with the current condition of not just Hip Hop but Urban music period.
Corporations - treat Hip Hop music as a money grab. They don't concern themselves with building... careers but seek "hits" and aim to capitalize on already built fan bases to lesson their work load. The less they have to spend in development, the more is made on the backend, for the corporation. Corporations have made artist to believe that an artist NEEDS them when truly it is the other way around. What is a label without artists?
There is often talk of an "agenda" being pushed when it comes to Urban music. I will leave you with this... peep what is forced down our throat daily when it comes to Urban music; sex, drugs, violence, repeat.
Artists - being an artist in this climate is complexed. True artist often are over looked while those looking for the big payday dominate the attention of the corporation, therefore the masses. As an artist you have to ask yourself, "do I wanna thug it out for 10 years to maybe achieve some success or do I want to conform and follow whatever the new fad/gimmick is?"
People like to pin a lot of responsibility on cats who could care less about anything other than getting paid. I can't blame some for trying to get the money and run, that's what they are here for!! We constantly let these people in and get mad when they don't handle with the same care as we would. No need...
We also have a responsibility to teach those that come after us. Part of the reason why these kids don't appreciate the culture like we do is because we failed to bridge the gap. We have failed the youth. We have failed our forefathers. Each one needs to teach some.
Fans/Consumers - yes, you play a big part in this as well. Where do you think the most power lies? It's with you! You hold the power of choice. You hold the power of influence. You hold the power of the almighty dollar. We are constantly bombarded with bullshit because you are listening and buying it. You go to the shows and buy the merch. You buy the products they endorse officially and unofficially. Yes, you. So much power is in the hands of the consumer and we fail to exercise it often. Power is in numbers, show up for your favorite artist. Show up at the record store. Show up at the shows. Show up.
Change is gradual but it is possible. You don't like where Hip Hop is, ask yourself what can you do to help change that.
- Rapper Pooh