How the Flywheel Will Change the Way You Fundraise
The pitch deck, product, and a prayer, doesn't work.
Familiar with centripetal force? Direct energy at the center around which a wheel is moving. As momentum is applied to our center, a greater velocity is experienced as we move further from that middle.
…Your startup is a flywheel and your goal is velocity and momentum.
Too many founders think in terms of funnels: know your customers (or investors), connect with them, offer value, and convert them. Perhaps you approach VCs in the same way - a list of investors your hoping to get coffee with and convert.
Instead, a flywheel. Turn investors you don't know into supporters, and then advisors, who then invest in you. And cycle spins as those investors in turn become greater supporters and then advisors of your future rounds of funding.
Why a flywheel? physics behind what makes a flywheel valuable:
1. How fast you spin
2. Eliminating friction that slows it
3. Of what and how is the wheel created
Your wheel? Creating an opportunity, awareness, and eliminating friction, that leads to investment.
How the magic happens? Every aspect of your flywheel can be pushed or have those frictions removed. Create velocity.
The secret is that it's not a process started and finished but rather always ongoing. A snowball rolling downhill and picking up weight and speed.
