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Fitbit Finds Value In Short-Form Video
#video via @Adexchanger

Despite being a universally recognized name in health and fitness wearables, Fitbit turns to paid media whenever it releases a new connected wristband. Because Fitbit is a lifestyle product, it wants…
adexchanger.com

Facebook Just Lost a Big Battle to Google for Publishers
#Facebook Vs #Google via @Adage

Publishers are frustrated with Facebook's Instant Articles, so the social media powerhouse is offering them an easy way to convert stories to Google AMP
adage.com
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What is the ideal ad experience? Here are 3 strategies every publisher should deploy to get closer to it
http://buff.ly/2rNI5jh #publishing via @FreeWheel

At Variety’s recent Entertainment & Technology conference in NYC, ad experience resurfaced as a hot topic. During a panel entitled, “The Future of TV Advertising,” in which my colleague James Rooke,…
freewheel.tv

‘I need a neck to throttle’: Why publishers don't build their own ad tech
http://buff.ly/2rab2bQ #adtech via @Digiday

Some vendors stick around because pubs don’t want to pay engineers for upkeep, and they want somewhere to turn for a quick fix whenever something breaks.
digiday.com

Publishers are coming up with creative, user-friendly ways to display ads, and video is one of them
http://buff.ly/2qOLnCC #adblocking#video#userexperience via @Adage

Google's rumored ad blocker for Chrome is yet another reason to drop disruptive ads from your toolkit, writes Uponit CEO Gal Glikman.
adage.com

HuffPost UK is using video to break out of the London politics bubble
#Video#News via @Digiday

Ahead of the U.K. general election, HuffPost UK is directing all its video resources to political coverage.
digiday.com

Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’
http://buff.ly/2qOfkTt #Publishers vs #Facebook via @Digiday

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money.
digiday.com

Check out the real time polls from Digiday's Video Anywhere Summit in New Orleans! #DigidayDVAS

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“If you want to win in video, don’t dip your toe in the pool… Go all in.” #videofirst #onlinepublishing

By the end of the year, Complex Media plans to have 40 weekly and daily shows and 300 more hours of original content for streaming partners.
digiday.com

Are clicks really the best way to measure video ad success? #video #adtech

Like the philosophers who pondered the sound of a tree falling in the forest, media traders have been grappling with this issue for ages. Yet, unlike that classic thought experiment, the question…
digiday.com

Are people watching more videos on mobile web or mobile apps? #mobilevideo #AppsVsWeb
http://buff.ly/2pyHLCr via @Digiday

Mobile web continues to take a bigger share of video consumption, which means most publishers are spending less time and money on apps.
digiday.com

Inside the Daily Mail's shift to video
http://buff.ly/2qTZWr6 @Digiday

The Daily Mail has a solid commercial video offering, but pre-roll is driving the market, and there's only so much video ad revenue to chase.
digiday.com

How advertisers can solve their video challenge #digitalvideo #adtech
http://buff.ly/2plbXGf @AdExchanger

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Fact:…
adexchanger.com

Read about how Vice was able to double the time people see ads on its site! #advertising #Vice
http://buff.ly/2px0sGV via @Digiday

Vice said that users are watching more ads since it eliminated intrusive ad formats, improved speed and enhanced its targeting capabilities.
digiday.com
Publishers are saying two or three heads are better than one when it comes to competing for digital ad dollars.
digiday.com

We are rrrready too! 😂

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Vincent Chauvet with Christopher Zaw and Dede Le Tchek.
March 15

Rrrrrready for the first Startup Safary Paris tomorrow!!

Join us on March 16th and 17th with Startup Safary Paris - Registration open ! 📽️ 🚀

Startup Safary Paris - Registration open ! est aujourd'hui en Une de BonjourIdee.com :) Rejoignez-nous les 16 et 17 mars, avec Pulpix Mangopay Algolia ... et bien d'autres !

Startups, idées d'entreprises, experts. Bonjour idée est le premier magazine collaboratif autour des startups et de la création d'entreprise.
bonjouridee.com