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Last Month in our BRANDING CLASS we learnt a few key things:
Corporate Branding allows a company to distinguish itself from other competitors in a unique way. Corporate Identity is important to acquire more business and run the current business in a most efficient way. Corporate Identity is also known as branding. It’s up to the communication department to create a corporate identity which stands out from the rest of the world.
Defining your Corporate Identity.....
An organisation's reputation - it's Corporate Brand Identity as well as certain elements of its corporate branding and reputations are important marketing assets. The Corporate Identity enables organisations to exploit opportunities and mitigate competitor threats.
Although every company has a corporate brand and develops a reputation over time, strong brands and reputations have unique sets of assets and digital imprints which can impact brand promotion and customer retention and growth. Organisations need to evaluate a broad number of dimensions used across stakeholders to evaluate corporate brands and reputations.
Corporate identity is all about the visual presence of the company. Corporate identity is generally communicated through Company Logos, Corporate Colors, Corporate Branded Designs, collateral and other visual materials. Most top notch companies owe their huge success to a positive corporate identity.
PurplePatch Consults
We help our clients in establishing an impressive Corporate Identity. A corporate identity is the overall image of a corporation, firm or business in the minds of diverse stakeholders, such as customers, suppliers, investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives.
We believe, you never get a second chance to make a first impression. Our strategy is to make sure your company makes a significant impression at the very first glance. We believe that developing a Strong Corporate Brand Identity is like a marathon and needs to be pushed at the right pace all along.
Look out for our MARKETING class on 25th March, 2017.
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