"The clear capsules that West Hollywood, California-based Ritual sells are a potent visual metaphor for what sets the company apart: total supply chain transparency. Many multi­vitamins have 50-plus ingredients that are impossible for consumers to trace. Ritual's non-GMO, gluten-free, sugar-free, dairy-free, and dye-free vegan vitamins contain just nine ingredients, the origins of which are listed on the company's website, along with details of where each vitamin was manufactured and the clinical trials that influenced its dosage." Read more Inc. Magazine →

"We’ve created one single pill that is really the most personalized pill of them all because it adapts for what our body needs most." Read more on Business Insider

You love your Ritual. Mama loves you. Let’s bring this love chain full circle. Check out our new gifting feature just in time for Mother's Day!👩‍👧

Social entrepreneur, investor, and co-founder of Malala Fund Shiza Shahid tells us how gratitude, meditating, and “the impact women have when they invest in each other” keep her going. →

“These have given me such great energy. I'm an early riser and usually exhausted by 4 PM! I have been able to function full speed throughout the day and into the night, since I have been taking these! My skin even looks amazing! XO! Love!” – Shital

We're blushing. Read more →

We've partnered with Maven, Daily Harvest, Brilliant Bicycles, Splendid Spoon and other health-first brands on a Feeling Great Giveaway valued at over $1,500! Win three months of Ritual, plus plenty of other treats designed to help you feel your best from head to toe. Must enter by 11:59pm tonight! Get the goods →

Balanced mood, better sleep, improved muscle function--we feel happy and relaxed just thinking about all of Magnesium's benefits. Learn more →

"Here are some of the most prominent improvements that I've observed during the first month of taking Ritual..."

Ritual CEO Katerina Schneider on celebrating diversity from Ritual's team to its backers /via Fast Company →

The perfect meal to make with your girl tribe from a culinary whiz known for her veggie-focused dinner parties →

Wendy Wecksell, (CEO of I AM THAT GIRL), and Meghan Holzhauer (Head of Partnerships at Breakout) are not just best friends, they're also co-founders. In November of 2015, a late-night conversation about their dreams for the future lead to an important discovery - they both had the same vision. Six months later, they quit their jobs in SF and moved to New York to build out their idea.

Our favorite she’s-just-like-us therapist downloads us on the
powerful part of the brain responsible for making healthy choices →

"Ritual might become the next consumer products startup to become a billion-dollar megabrand." Hey, thanks CNBC 😏

We've partnered with Modern Citizen, Sakara Life, Bloom, Bkr and Herbivore Botanicals on the ultimate women's wellness kit (worth $500)! Win it below ✌️

Chic, Direct-to-Consumer Vitamin Companies are the Latest Wellness Trend [Fashionista.com] →