It’s never easy doing branding for yourself (always easier for a client), so I tend to avoid doing it. I also rarely write my (unusual) name in anything - especially when the letters for Ruh روح ('Spirit/Soul') are disconnected and make it difficult to get the right composition for a logomark. After years of putting it off, and countless hours of working on this recently, it finally feels right. A Thuluth Jali script composition that I’m actually happy with.
The Ha' 'hugs' the Waw and the tail of the Ha meets the Ra to complete the form.
Jerusalem, Al-Quds, Yerushalayim should never divide people. This is a special city that all Abrahamic faiths share as sacred and it should only be occupied by hearts in reverence of God.
Reads: Al-Quds (القدس)
Writing out the Meem calligraphy - early stage of the logo design process see https://www.facebook.com/ruhalalamofficial/posts/1854828957860899