"Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic."
"‘What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads’, according to Facebook."
1) Facebook will tell you a lot about the people on your email list
2) If your audience is in the USA, they will tell you a lot more about them
3) And they will tell you even MORE about people who see your ads
"The Audience Network shows people the right ads by extending Facebook’s targeting to third-party apps. This means the ads match the interests of people, just as they do on Facebook. It also means people are more likely to engage with the ads.
Facebook's 1.5 million advertisers can now extend their Facebook campaigns to the Audience Network with just one click. This gives our publishers and developers access to a huge pool of demand that includes many of the best brands that advertise on Facebook. It also means people see ads from the brands they care about." -- Facebook
The product, called Atlas, "promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook's services and on third-party websites and apps."
"Optimizing for visitors does not lead to the same outcomes as optimizing for customers."
“You don't want to make conclusions based on a small sample size. Go for at least 250 conversions per variation. It'll be more accurate if it’s 350-400 conversions per variation. And if you want to segment results, you need thousands of conversions per variation in order to have 350+ conversions per variation within a segment.” - Peep Laja of Conversion XL
"for close to half of the units sold on Amazon.com, Amazon does not set the price, it just takes a margin. This alone should point to the weakness of the idea that Amazon’s growth is based on selling at cost or at a loss."
Facebook announced today that it "adjusted the way users see articles on its site to reduce what it called “click bait” — items that tempt readers with a beguiling headline, but don’t deliver much more."
"Facebook says its algorithm will now consider how long users spend reading an article as a way of judging the importance. The company will also examine how many users discuss or share an article."
Why? Because remarketing is the easiest way to get people to come back to your site and complete the purchase.
Learn how to compete with bigger businesses that have more money and employees than you do.
Are you going up against giants? In this article, Aaron Levie offers some great advice for competing against bigger companies.
When you run a giveaway, you should get contact data (name, email address, phone number, etc.) that you can use to encourage continuing sales.
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