"Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic."

Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)

"‘What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads’, according to Facebook."

Facebook plans to filter out "promotional posts" in the News Feed from businesses and brands from January 2015 Importance: *****

1) Facebook will tell you a lot about the people on your email list
2) If your audience is in the USA, they will tell you a lot more about them
3) And they will tell you even MORE about people who see your ads

Facebook's ad engine is easy to use, but difficult to master. Here's a few 'secret' features which may surprise even an experienced Facebook marketer.

"The Audience Network shows people the right ads by extending Facebook’s targeting to third-party apps. This means the ads match the interests of people, just as they do on Facebook. It also means people are more likely to engage with the ads.

Facebook's 1.5 million advertisers can now extend their Facebook campaigns to the Audience Network with just one click. This gives our publishers and developers access to a huge pool of demand that includes many of the best brands that advertise on Facebook. It also means people see ads from the brands they care about." -- Facebook

Facebook’s Audience Network: Open for Business

Would you embrace or reject pseudonymity and anonymity on Facebook?

The app, which is expected to be released in the coming weeks, reveals a different, experimental take on Facebook’s long-established approach to identity.

The product, called Atlas, "promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook's services and on third-party websites and apps."

Facebook next week will unveil a new advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web, according to people familiar with the company's plans.

Thanks Jim and ShortStack for featuring our work today (#4) on the Maximize Social Business blog!

Looking forward to the holiday season to really boost your sales and income? Here are five Facebook strategies you can start implementing now!

"Optimizing for visitors does not lead to the same outcomes as optimizing for customers."

Is your conversion rate leading you down the wrong path? Conquer this common A/B testing mistake and start earning conversions that actually drive ROI.

“You don't want to make conclusions based on a small sample size. Go for at least 250 conversions per variation. It'll be more accurate if it’s 350-400 conversions per variation. And if you want to segment results, you need thousands of conversions per variation in order to have 350+ conversions per variation within a segment.” - Peep Laja of Conversion XL

"for close to half of the units sold on, Amazon does not set the price, it just takes a margin. This alone should point to the weakness of the idea that Amazon’s growth is based on selling at cost or at a loss."

Amazon has a tendency to polarize people. On one hand, there is the ruthless, relentless, ferociously efficient company that’s building the Sears Roebuck of the 21st Century. But on the other, there is the fact that almost 20 years after it was launched, it has yet to report a meaningful profit. Thi…

Facebook announced today that it "adjusted the way users see articles on its site to reduce what it called “click bait” — items that tempt readers with a beguiling headline, but don’t deliver much more."

"Facebook says its algorithm will now consider how long users spend reading an article as a way of judging the importance. The company will also examine how many users discuss or share an article."

The company says it adjusted the algorithm that ranks news items to divert attention from articles that tempt readers with a headline, but offer little more.

Why? Because remarketing is the easiest way to get people to come back to your site and complete the purchase.

Your small business can't afford to not invest in remarketing. It's a no-fail way to get more value out of your website visitors.

Learn how to compete with bigger businesses that have more money and employees than you do.

Learn how to compete with bigger businesses that have more money and employees than you do.

Are you going up against giants? In this article, Aaron Levie offers some great advice for competing against bigger companies.

The narrative of the little guy going up against the hulking giant is baked into the history of Silicon Valley, starting with the traitorous eight leaving..

"MegaRed krill oil isn’t an easy product to “like” or even understand, which makes selling it all the more difficult."

Worth reading.

To grab some of TV’s ad dollars, the social network is trying to help advertisers reach the perfect customer.

When you run a giveaway, you should get contact data (name, email address, phone number, etc.) that you can use to encourage continuing sales.

Businesses give products and services away for free on Facebook because that becomes the means by which they identify who wants what their business offers.

Free Download link:

Published today, this guide includes best practices for creating custom Facebook advertising campaigns.

After reading this free ebook, you'll be able to:

- Use Facebook to generate leads and sales...
- Add quick action items to confidently improve your marketing strategy
- Leverage Facebook advertising best practices immediately

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