5 Reviews
Tell people what you think


San Francisco, CA — Its easy to appreciate iMac's place in Apple history today.

Not so much back in 1998.


In fact, Apples concerns over the brand-new computers viability had the company scrambling.

The surprising story comes to light in "iMaculate Conception: How Apple's iMac Was Born," a new book from former Apple marketing executive, Frederica Woods.

As Ms. Woods spins the tale, it was just weeks before iMac's first Christmas in 1998 when slowing holiday sales rang the alarm in the CEO's office.

Steve Jobs, a lifelong fan of James Bond (he'd originally wanted to name the revolutionary computer "Double-O-Mac”), instructed his agency to begin work on a special celebrity Christmas ad featuring 007 himself, Sean Connery — even though Connery had yet to be signed.

The ad was of dubious quality, clearly not one of the agency's finer moments, says Woods.

Though Steve had a thing for Sean Connery, the feeling was not mutual. Connery was appalled by the advert Jobs sent across the pond and declined to participate in the misadventure on at least three separate occasions.

Connery's final rejection was accompanied by a note revealing one mightily peeved film star (see letter below).

Needless to say, iMac managed to survive without extraordinary measures.

"iMaculate Conception" reveals a number of other interesting iMac-related stories. Ms. Woods details the true origin of the failed hockey-puck mouse design — a burnt English muffin. She also tells the heart-thumping tale of Jony Ive's hernia, suffered when he attempted to actually pick up an iMac by its handle.

The book will be available at Barnes & Noble and other stores on June 27th.

See More
Image may contain: 1 person, text
No automatic alt text available.
Scoopertino shared a link.
May 5, 2015
Cupertino — Worried that your cool arm tattoo will spoil the fun of your Apple Watch? Don’t. Responding to reports that tattoos interfere with Apple Watch functions, Apple has acted quickly to alla...

Apple Ring. Smaller than smaller.

Image may contain: 1 person
No automatic alt text available.
No automatic alt text available.
Cupertino, CA — Last week, Apple moved to the wrist. This week, it goes farther — all the way to the finger. At a special event today, Tim Cook & Co. announced Apple Ring. Designed to be worn o...

Nature 2.0, Yosemite style.

No automatic alt text available.
No automatic alt text available.
No automatic alt text available.
Yosemite National Park, CA — Apple isn’t just thinking different for OS X Yosemite. It’s thinking very, very big. Parting with a bit of its loose change, the world-leading tech giant has acquired Y...
Cupertino — No, it isn't an iWatch. But Apple's first entry into the wearable technology category is calculated to bring even more pleasure to more people. At a press conference this morning, Apple...

Thank you Jenn Harris for the LA Times for Apple Water article. Quench your thirst for fake Apple news:…/la-dd-what-if-apple-made-water-201…

Clean. Simple. Wet. That's how a recent Reddit post displaying a fictional ad for Apple water describes how the maker of the iPhone, iPad and iPod might make and advertise good old H20.
Scoopertino updated their cover photo.
Image may contain: sky and outdoor

Wheee....Gizmodo features Scoopertino's Led Zeppelin video:…/lets-watch-siri-murder-my-most-favorit…

Stairway to Heaven by Led Zeppelin is one of the greatest songs ever recorded. Don't try to argue it, you can't. It's so good, you can play it at your wedding and your funeral.