And please no paparazzi once he’s famous for his poetry 📸🚫 #slashersale #geewow

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Posted by The Choice Shop

All of our snowboards, splitboards, and bindings are loaded up onto our online shop. Take a peek, there are some great deals to be had.

Boots coming soon

182 Reviews
Tell people what you think
Danika Bellavance
· September 4, 2017
The service here is excellent and the people are so genuine. The Choice is so involved in our community and always looking for ways to help out. The shop has the best sales too! I always enjoy shoppin...g here and leave feeling valued as a customer. Sienna, one of the staff even held my baby for me while I shopped yesterday. ☺️ See More
Erin Nic
· September 4, 2017
As always the staff is wonderful! For being THAT last minute shopper before school starts � Mike was super patient and an awesome help as my son picked out shoes, he was also helping multiple people a...nd not once did he seem stressed or overwhelmed. The girl upstairs was working her butt off & was awesome! I have never had a bad experience at The Choice & will continue to recommend you to everyone I know! Good jobs guys!! See More
Danielle Eaton
· September 3, 2017
I'm very proud to call Mike, Joey, and the whole crew at The Choice, part of our community. They have the ability to connect with, and provide positive social opportunity for, youth in our community- ...a sector that needs so much more attention than it gets. I appreciate them for this, nevermind the fact that they carry great products! See More
Elli Bamsey
· November 21, 2017
I loved Boarders as a teenager & I love the Choice now. This shop is like fine wine, just gets better with age. �
Lainey Fraser
· September 3, 2017
Great variety in the selection they bring in, with an amazing group of staff who are kind and always willing to help you find what you are looking for.
David Sudsbear
· September 3, 2017
Great vibe and great service every time I'm in there. The Choice is my only Choice when it comes to clothing for the whole family.
Rhiannon Chippett
· September 3, 2017
Great owners, and fun staff .. very community minded! Local, and care about their customers & bring products to Cranbrook you can't get anywhere else!
Keegan Paige
· September 3, 2017
One of my favourite place to shop, and FAVOURITE places to get a great, laid back laugh!!! Love love ❤️
Amber Kinsman Lavallee
· September 3, 2017
Shopped here for years! The staff is incredible and the selection of clothes, shoes etc is awesome!!
Jim Wilson
· September 3, 2017
Top notch shop. A must visit every time we come through Cranbrook.
Cerrano Reel
· September 4, 2017
Out of all the skate shops I go to THE CHOICE is the best one.
Luke Meeds
· September 3, 2017
The best people selling the best products!
Jessica Gibbard
· September 3, 2017
They always have a great selection and awesome staff!
Amanda Dawn
· September 3, 2017
I love shopping here! And they are always extremely helpful! I'll always be back.
Phyllis Ortynski
· September 3, 2017
Always so helpful. A great group of community minded owners and workers!
Ebon Smylie
· November 16, 2016
Best board shop in the kootenay a, hands down. Have dealt with them now for over 14 years and wouldn't go anywhere else for skateboarding, snowboarding, shoes or a new hat. Keep on rockin in the free world
Cole Green
· December 27, 2015
Weather you've been shredding for years or never touched a board with wheels, the choice will give you the upmost respect. A very humble and courteous crew that will drop everything just to say hello.... I've been more than satisfied with the choice and plan on coming back again and again. See More
Becky Loughran
· September 3, 2017
Got one happy little 4th grader with her new vans 💚
Richard Hoeksema
· September 3, 2017
where I always go to get my snowboard goods!
Colin Begin
· November 16, 2016
Been dealing with The Choice shop for years, they have always supported me and there products very well, always a pleasure to go in to store!!!
Ladies night is this Saturday. If you want to win two tickets, like, share, and tag a friend in this post. We will pick a winner Thursday Morning. We still have lots of tickets left, but don't dilly daddle, this event always sells out.
We just got some new #kootenaylife hats in stock. #dabears
Good times and sunshine is out there. Sometimes you just have to work for it.

Duck This, Autocorrecting Inventory Sale!

All remaining Snowboards now 30% off, all remaining outerwear 40% off.

If there is a specific board that you want, send us a message, we might have it.

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Since snow is in the forecast and we know your thoughts have moved to skateboarding
@ambitionsnowskates are 30% off to ease the pain

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Posted by The Choice Shop

This is kinda crappy, but we are starting to hear about some boards going missing from the hill. We sell locks, they’re tiny, and they’re $15. One lock is stretchy enough to wrap around a bunch of heel cups if you position the boards right. If you have a half decent snowboard, this $15 investment can save you a lot of grief.

Last Thanksgiving weekend we tried something new. For every article of clothing, or pair of shoes that we sold, we would give one away to underprivileged kids in Mount Baker Secondary School, Laurie Middle School, Parkland Middle School, and Selkirk Secondary School. Here is the result, over $6,700 worth of clothing and footwear being donated. Thank you everyone that helped make this promotion a big success!

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Girls, girls, get that cash. If it’s 9 to 5 or snowboarding fast. Ain’t no shame, ladies do your thang. Just make sure you ahead of the game

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Fernie Alpine Resort

Hey ladies! Monster Energy is offering to match the men's purse for the upcoming Monster Energy Boarderstyle if we get a full roster of at least 16 fearless fem...ales! That means the first place woman would walk away with a neat $3000! So get your girl gang together and register today for this super fun (and possibly lucrative) event! Queen Bey said it best....

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Who likes boots?
Who likes sales?
Who likes when we combine the 2 and have a massive Sorel Boot Blowout? 💣

All Sorel Boots now 20-50% off.

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The Choice Shop updated their cover photo.
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Do yourself a favor and watch this if you haven't yet.

'Til Death. Nyjah's vow to skateboarding. Renewed. Nyjah's first Nike SB signature model, The Nyjah, is now available at local skate shops and Sh...

Huge thanks to Rome Sds West Can, Burton Snowboards, Volcom, Vans, DC Snowboarding, and Kimberley Alpine Resort for supporting this event!

Rail jam video is finally done!!! Check it out!

This is "Kimberley Rail Jam 2018" by Kirby Maracle on Vimeo, the home for high quality videos and the people who love them.

The one day a year where Nolla won’t steal your lunch money 😇

Thanks @sidekickstickers for these awesome shirts! They still have lots of shirts left, you can pick them up at Sidekick Stickers, and all proceeds will go to the Cranbrook Women’s Resource Centre 💕 #thechoiceshop #pinkshirtday

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0 cm rule, not as much fun as the 20 cm rule. We are open from 12-5 today.

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The mysteries from The Choice fridge. If only you could share smells through Facebook.

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Frig yes #sparwoodbc
Which bowl design do you like better? Option one or two

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