Overbearing. Unfair. Shambolic. Draconian. Just some of the words our fellow dentists have used to describe regulation. Not shared your views? Please do so toda...y: http://bit.ly/2mX1UnR

My friends are fed up of hearing me bang on about digital advertising and (to a certain extent) digital marketing generally. I believe that much of it is smoke ...and mirrors sold to the unwary with promises of subsequent success which, like all advertising is impossible to measure. The old gag that only half of advertising works the problem being that nobody knows which half, is still as true as ever, except I am not convinced the figures for half working don't greatly exaggerate its efficaciousness. [ 232 more words ]