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Work
  • Director of Biz Dev + Sr. DesignerSeptember 2014 to presentBoca Raton, Florida
    Freshmade is a leading brand design agency for the natural products industry. We help conscious consumer brands create shelf presence, expand awareness and build equity.
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    http://freshmadebrands.com/
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    Through 16 years of practice—working with retail food and drink brands—our team has become highly skilled at developing brand strategies + design solutions that fuel natural brand growth.
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    BRAND DESIGN CAPABILITIES
    • brand strategy
    • brand identity
    • package design
    • naming
    • concept testing
    • marketing collateral
    • sales presentations
    • in-store signage
    • copywriting
    • photography (in-house)
    • art direction
    • website design/dev
    • motion graphics/video
    • social media content
    • trade show experience design (ExpoWest, PMA Fresh Summit etc.)
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    BRAND DESIGN CLIENTS
    • Publix/Greenwise
    • Walmart
    • Annie Chun’s
    • Organic Valley
    • Carrington Farms
    • Sunset/Mastronardi Produce
    • Frieda’s Specialty Produce
    • Freshpet
    • Riley’s Organics
    • Village Farms
    • B&W Quality Growers
    • Sunkist
  • Senior DesignerSeptember 17, 2012 to December 31, 2013Cincinnati, Ohio
    As a Senior Designer at LPK, the world’s largest independent brand design agency, I was the design horsepower behind most initiatives. I worked with Kraft, Organic Valley, Kashi, Nutri-Grain, Tetrapak, Kellogg's, Kroger, Sunkist, Keebler, Smuckers & Anheuser Busch. I participated in all phases of projects—from design strategy, concepting to execution oversight.
  • Founder/Creative DirectorNovember 1999 to November 2010Boca Raton, Florida
    The Food Packaging Design Agency for brand marketers and retailers. We leveraged creativity, design talents and social media to help our clients attract, influence and dominate.

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