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Snapchat is finally giving creators data about their audiences, including engagement, demographics and story views. The move represents part of Snap’s push to “separate the social from the media” within its flagship app, which includes the interface redesign.
Google, as part of its accelerated mobile pages (#AMP) initiative, is introducing software that would enable emails to include content that continuously updates; the software would also allow more interactive features in email. The AMP integration is rolling out on Gmail and available to other email providers, and it is being tested by Booking.com, Pinterest and Doodle.
Snap's Marketing API is now available to all, encouraging marketers to "build the Snapchat ad solutions that perform best for them and their customers". This would enable improved targeting and measurement by adding in first-party data and the ability to programmatically optimize e-commerce ads based on inventory levels.
Twitter reported a profit of $91.1 million in the fourth quarter, its first-ever quarterly profit; by comparison, it lost $167.1 million in Q4 2016. CEO Jack Dorsey said the reversal is due to the company's investment in ad tech to improve its measurement and targeting for advertisers.
Snapchat has unveiled Custom Lenses, a feature that enables users to create their own augmented reality geofenced lens using creative from 150 templates to celebrate special events. The base price is $9.99, and it rises depending on how widely and for how long the Lens is available.
Instagram is trialing a retweet-type feature in Stories; it allows users to share public posts from other people with their own followers. The feature, if rolled out, could be a significant boon to organic reach on the platform for marketers.
Snapchat reported that its daily user numbers rose 9 million in the fourth quarter, hitting 187 million, an increase from 158 million one year earlier. The platform's Q4 revenue hit $286 million, beating analyst estimates by over $30 million, and 4C's Aaron Goldman said that investment in Snapchat ads via 4C's platform rose 29% quarter over quarter.
Walmart seeks to invest in tech to compete with Amazon, the retailer has acquired small virtual reality (VR) startup, Spatialand.
Snapchat's redesign has added a Do Not Disturb option, which allows users to mute group conversations without other conversation members knowing. The revamped app also includes new font styles and features, such as a Glow neon typeface.
#Instagram is expanding its Carousel ad unit to Stories. That means the ads in Stories are no longer limited to one piece of media (which could be a photo or a video), enabling marketers to include up to three.
The AR cloud is a critical component of AR’s promise. As a data resource, it’s not as sexy as AR’s highly-visual front end, and therefore doesn’t get the airtime it deserves. But its recognition and fan base are starting to grow. We dive into AR Cloud basics.