Another award-winning public service announcement which Tony Schwartz did with Alan Bleviss (voiceover) and PBA head Ken McFeeley. This one is particularly timely: the tragic fire in Brooklyn last week could have been largely prevented by closing a door that had been left open.
Sadly, the great voiceover artist Alan Bleviss passed away over the weekend. He and Tony Schwartz were close friends and colleagues—they made hundreds of commercials together. Our hearts go out to his family and all those who loved him. Here is a spot Tony made with Alan in 1983 for the PBA (NYC Police Union):
Congratulations to Sean Devine on the publishing of his play, Daisy, now available in paperback!
From the blurb: "One commercial – maybe one man – fundamentally changed how we elect our leaders… At the nexus of it all sits the eccentric sound man and legendary communications guru Tony Schwartz."
Here's a video of the talks at the October 13 event in NYC. John Carey's talk about Tony Schwartz and The Responsive Chord starts at → 1:10:30, but there are other fascinating discussions by Eric McLuhan and Paul Levinson. The event commemorated the year McLuhan spent in NYC (50 years ago) at Fordham University.
John Carey is a Media Professor, former employee of Tony's, and author of the foreword to the new edition of Tony's book, The Responsive Chord.
New Yorkers: On Friday, October 13, there will be an evening event commemorating the 50th anniversary of Marshall McLuhan's year in New York as the Schweitzer Chair of the Humanities at Fordham University. Tony Schwartz joined McLuhan that year for many of the discussions and lectures, and recorded dozens of hours of their conversations.
Anyone may register and attend free of charge.
Among the speakers there will be John Carey, talking about the new edition of Tony Schwartz's book The Responsive Chord, for which he wrote the foreword.
Scholar Eric McLuhan (son of Marshall) will also be speaking, launching a new book about his father's work.
Here's the facebook event…
Word has it that Main Street Theater - Houston is intact after the horrific floods… though so very, very many were not as fortunate. Sean Devine's play "Daisy" about Tony Schwartz & the famous ad is set to show there March-April 2018. In the meantime, they're offering Hurricane Camp starting today… offering parents a way to keep their kids safe and in good spirits!!
A fun remembrance from Tony's office: he made this gizmo and hung it from a nail on the wall behind his desk. Like so many NYC buildings, the 56th Street brownstone that was his home & studio had steam heat and often made loud clanging sounds as the steam passed through the pipes heading to the building's radiators. When Tony recorded in the studio in winter, he had to turn off the heat to prevent the clanging. So he tossed this on the floor as a reminder for when he was done…
Thank you, Tony Schwartz. In the murky maelstrom known as "media" theory and practice, Tony was at the McLuhan level of penetration and humanity -- and so many good laughs, too. Here's a piece of my gratitude:
Tony Schwartz's Son, Anton Schwartz, was recently interviewed by Justine Willis Toms for New Dimensions Radio. The hourlong interview explored many issues… much about Tony's history and how it gave rise to his seminal ideas about media… and many other things such as paid v. unpaid media, fake news, media in the classroom, social media, viral campaigns before computers…
The program was broadcast on a hundred US radio stations this past week. Here is the "café" piece—a separate 15 minute interview on similar subjects. The hourlong piece is available for free through August 1 (and after that for $1.99) at https://newdimensions.org/understanding-principles-new-com…/
If you've ever seen the ad before, the difference in quality is stunning… almost surreal.
We're happy to report that Sean Devine's play DAISY will be produced in Texas next Spring at Houston's Main Street Theater. Plans are already in the works for a Canadian production in the not-too-distant future.
This terrific event is happening at 5pm tomorrow in NYC. A 90-minute lecture/presentation about Tony Schwartz's recording work and its relevance, free of charge.
Free talk about the NYC recordings of TONY SCHWARTZ
by Ben Serby
Join Andrew W. Mellon Fellow Benjamin Jordan Serby as he explores the themes of place, memory, and civic commitment in the work of the Manhattan-based folklorist Tony Schwartz (1923-2008). Listen to Schwartz’s vibrant sound portraits of New York from the 1950s and '60s, such as New York 19 and Music in the Streets, and hear about his efforts to teach the city’s youth to document and care for their world....
More information and description: