“Fake Meat Was Supposed to Save the World. It Became Just Another Fad
Beyond Meat and Impossible Foods wanted to upend the world’s $1 trillion meat industry. But plant-based meat is turning out to be a flop.
By Deena Shanker, January 19, 2023”

They responded by taking out a full page ad in the New York Times accusing Bloomberg of secretly planning with “Big Meat” to make Impossible Foods “look bad” (it must suck to be them). Of course, this just made them look that much more ridiculous.

"that so-called Big Meat and Bloomberg are secretly in cahoots to make Impossible Foods and co. look bad, and that the New York-based media company is a regular disseminator of inaccurate reporting."

At any rate, I thought I’d use this real world Payton Place of fake food to resurface my opinion piece from 2020 which was one of the very first to call out their hypocricy. Enjoy.

Opinion: Software to Swallow — Impossible Foods Should Be Called Impossible Patents